FOR IMMEDIATE RELEASE
Charlie Sheen’s Social Media IPO Shatters Records, Toppling Justin Bieber and Lady Gaga
Star’s Twitter Account Soars to #4 Spot on Empire Avenue Twitter Index, Over 25,000 Shares Sold in Days
Edmonton, AB – March 4, 2010. Virtual shares in Charlie Sheen have been trading at unprecedented levels in recent days, as the tremendous popularity of his @charliesheen Twitter account has propelled him to the upper echelon of social media power players. On the Social Media Exchange at Empire Avenue (http://empireavenue.com), hundreds of investors have purchased more than 25,000 shares in just three days, increasing his share price from just 9.75 Eaves (the site’s currency) to 53.91e at the time of this writing. With more than 1.6 million followers on Twitter and a constant stream of engagement, Sheen has surpassed Lady Gaga, the New York Times, Justin Bieber, Facebook and more to become the #4 stock on Empire Avenue’s Twitter Index. Sheen’s #Winning ways have increased his online net worth to more than 1.4 million Eaves, and it’s predicted that he could claim the #1 most powerful social media account position from Google.
“Charlie Sheen’s incredible rise to Twitter fame is a perfect example of the power of social media and the increasing importance of personal branding,” said Duleepa Wijayawardhana, CEO of Empire Avenue. “We’ve never seen anyone’s stock in such high demand. If Mr. Sheen were to extend his brand to Facebook, YouTube, Flickr and other outlets, there’s no telling how far his share price could climb.”
Prospective virtual investors can visit http://empireavenue.com/ipo/twitter/charliesheen to get their own slice of Mr. Sheen’s pie.
VP of Marketing and Media Relations