Location, Photography, and Investment. New things on the Avenue!

foursquare and Instagram logos.

It’s a big day for us here at Empire Avenue; today we  add two new and very important mobile channels to our suite of social media connections, foursquare and Instagram.

As well, we’re also very proud to announce that Empire Avenue has just finished closing a financing round for $1.2 million. Note that symbol is $ (dollars) and not (e) Eaves 😀

The full news release can be found below, but here’s a cool bit that I like:

Rather than buying a fancy zeppelin or, say, a tank full of diamond-clad singing sharks, Empire Avenue will use the investment to grow its team and further expand its platform, which is already generating strong revenue thanks to sales of virtual goods, currency and partnerships for branded virtual items and Achievements.

Though, I do kinda covet a zeppelin, this financing helps put in place the solid and robust framework that will let us continue to add new channels (like foursquare and Instagram), as well as work harder to grow our community.

So if you’ve not already done so, point your mobile devices at foursquare and Instagram, get accounts, then hook them up to your connections tab in Empire Avenue.

Then get busy growing and connecting with these new channels — they’re very cool! And don’t forget to join the Instagram and foursquare interest communities and hook up with others!

Now here’s the full release:

Empire Avenue’s Social Stock Market Raises $1.2 Million

San Francisco-Based Crosslink Capital Leads Canadian Startup’s Funding Round That
Includes iNovia Capital and BioWare Co-Founders Drs. Ray Muzyka and Greg Zeschuk

August 16 – Edmonton, AB, Canada. Virtual investment economy begets not-so-virtual economic investment as Empire Avenue locks in $1.2 million in funding. The investment round is led by the exceptionally savvy team at San Francisco-based Crosslink Capital, whose portfolio includes Pandora, Bleacher Report and Carbonite, and also features iNovia Capital, with prior investments like Collective, Tynt and Well.ca, as well as BioWare co-founders Drs. Ray Muzyka and Greg Zeschuk.

Empire Avenue is the world’s only social stock market, where you are the “company” and your product and value is determined by what you do online and the networks you create. A social platform centered on your social currency, the site allows everyone to embrace and grow their personal brand, make new value-based connections online and get the most out of social media. Empire Avenue offers a range of metrics to show users the value of their networks on sites like Facebook, Twitter, YouTube, LinkedIn and Flickr. To coincide with today’s investment news, Empire Avenue has also added scoring for Foursquare and Instagram, solidifying its position as the most comprehensive measurement of network value.

Additional investors in this round carry a tremendous level of experience and expertise in the games and social spaces. Ben Narasin and TriplePoint Capital (who incubated Empire Avenue in Silicon Valley), former THQ and Take-Two executive Jeff Lapin, as well as Kevin Swan and Dr. Boris Wertz of Vancouver-based W Media Ventures, round out the investors in Empire Avenue, which now has users in more than 190 countries.

Rather than buying a fancy zeppelin or, say, a tank full of diamond-clad singing sharks, Empire Avenue will use the investment to grow its team and further expand its platform, which is already generating strong revenue thanks to sales of virtual  goods, currency and partnerships for branded virtual items and Achievements.

“We’re really excited to be backed by such a respected group of investors, who’ve all  shown that they believe in the long-term potential of our socially-driven economy,”  said Duleepa Wijayawardhana, CEO of Empire Avenue. “We will be leveraging the  experience and involvement of all our incredible investors to grow the company and  explore new ideas, platforms and connections to further develop Empire Avenue.
It’s about to get really fun for us, our new and existing users, and the brands who  have already partnered with us.”

“The Empire Avenue team has an ambitious long-term vision for its platform, and we’re excited to help them make that vision a reality,” said Eric Chin, Partner at  Crosslink. “They already offer a great product that’s generating revenue and  providing a lot of value to users from around the world by helping them build deep relationships and get insight into their social media engagement and network value. We have a lot of faith in the team’s ability to expand the platform into a very strong,  profitable business.”

“We are really excited by the growth and future prospects of Empire Avenue,” said  Kevin Swan, Principal at iNovia Capital. “Managing your online brand and social  influence, as an individual or a company, has become extremely important in our  digital age. Empire Avenue’s platform provides a fun and engaging way to measure  and track your activity across the social web.”

Start building social capital to invest in people and brands around the world at http://empireavenue.com.


  1. Congratulations on your investment!! That’s great news.

    Thanks for adding Four Square. Good choice! Instagram only benefits members that have an iphone so that leave a bunch of us that have androids, windows phones or blackberrys out.

  2. Pingback: iNovia Participates in Series A Seed Financing of Empire Avenue

  3. Congrats to the EA team for securing the new funds! Rock that startup! Also glad to see two new additions to the set of networks for EA. Not as excited about Instagram since it leaves out people without iPhones and Instagram doesn’t seem to have any plans in the near future to open the app to any other mobile platform. TwitPic or PicPlz would have been great since it works for several devices and desktop upload.

    What’s the ETA for Google+ or Tumblr?

  4. Congratulations on your success! It’s great you got more financing and can get paid!

    I don’t understand integrating an iPhone app rather than a website like Quora or Klout but I guess you have your reasons. I wish it was a social media tool that everyone had access to.

  5. Pingback: Empire Avenue Raise $1.2 Million To Expand Social Media Stock Market With Rewards

  6. Pingback: Consulting and Me – Brent Knowles

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