The Connection

Of course, it was bound to happen when you get a great product like WordPress putting out various version of their awesome blogging platform. Some people, as evidenced by some of the helpdesk tickets we’ve seen, are confused because they can’t connect their WordPress blog.

So this post is a brief attempt to help clear up that confusion.

The simple test
If you try and connect your WordPress blog to Empire Avenue and it doesn’t work, odds are you’re running a hosted blog.

More detail
Let’s use this excellent support quote from WordPress on the distinction:

The distinction between and can cause some confusion for people. Let’s clear it up. is brought to you by some of the same folks who work on WordPress, the Open Source blogging software. utilizes the same WordPress software which you can download at  With the hosting and managing of the software is taken care of by the team here atAutomattic.  With you need to install the software on your own server or with a 3rd party provider.

It’s that last sentence that’s the important one: “With you need to install the software on your own server or with a 3rd party provider.

Since Empire Avenue’s connection talks directly to’s API, hosted at Automattic, we get great data and a high-level of authentication for the blogs that have connected.

As we’ve said prevously  “Using a blog, the Empire Avenue market makers can reliably get your blog post, comments and other content and evaluate the blog, generating a more accurate value score than the same blog would on a self-hosted platform.

And it’s the Market Maker’s API-level access to all that cool data that’s the real benefit for users.

But wait, there’s more…7 more days
If you’ve got (or are planning to set up / migrate to) a blog, then you’ve got about a week to connect it to Empire Avenue and be entered into this contest with these fabulous prizes:

  • 1st Prize: Empire Avenue Private Island ($100 value), 50k Empire Avenue Eaves and an Apple iPad 2 (16GB, Wifi Only Version – $520 value)
  • 2nd Prize: Empire Avenue Private Island ($100 value) and 50k Empire Avenue Eaves
  • 3rd Prize: Three prizes of 50k Empire Avenue Eaves
  • 4th Prize Five prizes of 30k Empire Avenue Eaves
Who knows, we could be seeing you on your own Private Island, sipping a Mai Tai, running your Empire from your spiffy new iPad 2 🙂 So get busy and connect that blog!


  1. Hi Brad. I posted this question before which was not published for some reason, so let’s try again:D
    I have 4 blogs connected at the moment, 1 of them being a and 1 of them a
    I just created another blog (with also different content of course). Should I use the available 5th connection OR the special connection OR it is not allowed to connect more than a single blog on EAv? Could you please clarify? Many thanks

    • You can hook up any blog to the connection. And you can still hook up other blogs to the standard Blog connection. It is allowed to connect other blogs, you just can’t have the same blog connected to BOTH the connection and to a Blog connection.

      I hope that helped?
      — Brad

  2. Yes you are correct David, but we try to only have connections where we do not store sensitive information. The way’s oAuth connection works is that we do not have your API key. You give us access and an accesstoken which you can revoke at *any* time.

    Now, we may change our policy on xmlrpc connections to your installations but because of the variety of possible installations and the possible support nightmares for a small team it is not likely to happen soon.


    • Hi Peter, if the Javascript isn’t working, then I’m guessing that you’re trying to install the badge on a blog service that doesn’t allow Javascript in the widgets or user content. Sites such as and Blogger lock that down for security reasons.

      And, unfortunately, at this time we have no other workaround.

  3. I got some remarks of some people who want to endorse my blog on EA but theyt say my blog isn’t connected in the right way. If I look in my connections panel/info my blog is connected. Question: How can people endorse my blog? Is my blog connected and if not, why does it state it is?

    • Great question!

      An ‘Account’ connection, such as the, Flickr, Facebook, etc, connection doesn’t need endorsements because you have allowed us to connect to an authenticated and valid account.

      If you connected it as a blog / RSS then you’d need endorsements.
      Since the connection is so new, data isn’t being displayed yet, but should be within a wee or two.

      I hope that helps?

  4. I was just looking at ipads yesterday then remembered about this contest….having hopes I might win, so I will wait a day or two.
    Thank You for a great social site, that has done a lot the last few weeks, to keep me focused on my daily social marketing, and posting. I am more efficient and productive because I joined Empire Avenue, not less as one would think.

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