Empire Avenue Missions: Easy, Engaging, and Profitable!

Ever since we announced the Shareholders Missions beta back in October, there’s been a huge amount of interest in running and participating in them. And now we’ve got some very cool news about Shareholder Missions.

First off, we’ve modified the name — they’re now called just Missions, not Shareholder Missions. Ok, that was less than dramatic. The next bit will be better, I promise.

We’re launching Missions site-wide — in stages
Rather than release it all at once, we decided to release it to people in stages. This is to give the development team and support team (the same 7 people actually) time to effectively work on issues if they crop up, and to be able to scale the roll-out in a manageable way.

Starting today, we’ve launched the Mission hub page where everyone can see all Missions that are available. Remember, you still have to be a Shareholder of the Mission creator to participate in a Mission.

As well today, we’ve converted the existing beta Shareholder Mission testers to the new Empire Avenue Mission feature.

Starting tomorrow, if everything goes well today, we’ll unlock Missions for another group of Empire Avenue members. Then daily, we’ll continue to unlock Missions for new groups in stages until, by the New Year, we will have unlocked the ability to create Missions to everyone with a Share Price of 30 or higher.

We’ve set a limit because, frankly, we’re thinking that below 30 there could be a greater potential for Mission spam. As with everything, we’ll watch and tweak as necessary.

Also, due to the holiday break, we will not be unlocking accounts for Missions between December 23 and 27th, resuming on the 28th.

How will I know when I have the ability to create a Mission?
Easy! If you can see the ‘My Missions’ and ‘Create Missions’  tab on the Missions page, you can create a Mission! If you don’t see those tabs, you can’t create a Mission just yet (but may be able to very soon). You’ll also receive an email to let you know that you have access to Mission Creation.

Mission VS Missions
You’ll find that the amount of Missions you can have running ‘live’ at any one time is dependent on your Share Price. The reasoning for this is simple: the higher your Share Price, the better your ability to financially sustain and maintain more than one Mission at a time. So if you want to run more Missions at a time, get your price higher 🙂

Uh, Missions?
If you’ve read this far and are still baffled, then read on. We’ll explain exactly what Missions are right now.

Very simply, Missions are activities you initiate, that reward people who choose to accept the Mission. With Missions, you can:

  • Drive traffic to your web properties
  • Reward engagement in a fun, game-powered environment
  • Build loyalty among your existing fans
  • Increase your audience by attracting new followers, fans and subscribers
  • Discover interesting content across the web
  • Earn Eaves fast!

Two sides to every coin
With Missions, there are two stakeholders — the Mission Creator, and the Mission Participant.

The role of the Mission Creator is to create a Mission that gives Eaves to the Mission Participant for completing an activity online. At the moment, you can reward others for visiting webpages – so a Facebook Page, YouTube channel, corporate site – whatever. We’ll expand the functionality in the future.

The Mission Participant clicks, engages in content or a link and is rewarded for doing so. Simple.

Outstanding Results
Judging by the results of our beta test, they’ve been pretty successful, both online and out there in the ‘real world’ too!

For example:

“I’ve participated in and initiated several Shareholder Missions and they definitely work, are fun and a creative way to get shareholder attention to a product or service offered that your shareholders might not be aware of.” – Kees den Hartigh, (e)CLEANKEYS

“Shareholder Missions increase engagement beyond what can be accomplished in even the most entertaining conversations over stock transactions… Very powerful and compelling new feature.” – Kevin Strehlo, (e)MARATHON

Do Missions Work?
We opened Missions up to a select group of around 180 Empire Avenue users initially, and together they’ve rewarded their shareholders with over 127,800,000 eaves – and generated 125,812 visits to various webpages, all using virtual currency they’ve earned by being social online.

Ok, so it’s free, gets results and creates engagement. Sounds like another cool way to help grow your portfolio and your network value. As more people are able to create Missions, you’ll find more interesting things to do and people to engage with.

So go, check out the new Missions!


  1. Pingback: Empire Avenue Missions: Easy, Engaging, and Profitable! « Empire Avenue Blog

  2. Two things to note

    1. It shows the mission is open even when it has no mission eaves left, maybe another option like Not Available – already have view and completed.

    2. Comments – the previous comments that were in the shareholder emails are no longer there and it shows on the mission page the number, but they are not accessible. Where did they go? Specifically for our own missions.


  3. I think this could be a really innovative way to differentiate yourself in the job hunt market. Send your shareholders to your linked in profile, YouTube video resume, or a job posting that is similar to what you are looking for and ask them to send any people they might know your way!

  4. Pingback: #EAv @EmpireAve Missions: Easy, Engaging, and Profitable! #EAvChat « Darin R. McClure – The Good Life In San Clemente

  5. Kudos to EA team! Every week you keep adding more features and make EA experience addictive and fun filled! Good Job guys, should appreciate the Product and Design team! And more ever Brad love your simple and cool way of blogging!

  6. Tracking and measurement.

    I have not read very much about how mission creators track and measure who completes the owner’s mission. A few mission creators have written about mission eaves taken without completed action.

    In a reverse situation, I completed a Retweet Mission which was visible to me on my Twitter timeline but not visible to the Mission creator who wrote me to ask the cause of my not completing the mission. I opened a help desk ticket to avoid the smear of being tagged with the theft of service brush.

    Today in another community someone asked how to correct being call a ‘thief’ by a mission creator because whatever the mission, the results were not seen by the mission holder.

    It can get a bit tense out there around these missions making newcomers to the mission platform a bit gun shy. You don’t want to spend eaves that do not net the desired results. You don’t want to be ‘ripped off’ by players who are only out for eaves and you don’t want to falsely accuse people of taking eaves unfairly or misrepresent someone as trying to get something for nothing.

    My concern is with tracking and measuring missions.

    Is mission tracking and measurement a function left to the mission creator to track the desired action of the mission?

    Thank you,

    Ellen J. Harris

    • Hi Ellen, for the short term, yes, tracking is mostly in the hands of the Mission Creator. Though it’s not obvious (we’re working on it) you can see who completed your missions, provided you haven’t archived them yet. Just open up the Mission itself, and then click the Number in the Green Missions Remaining box. A popup should show you who completed the mission when.

      Beyond that, you can do some interesting tracking with Bit.ly short links etc.

      Eventually we’ll have better tracking, filtering, targeting, and mission selection available, but for now, yeah, Mission creation and design is key in making a Mission that you can report on easily.

  7. Pingback: Empire Avenue IS Missions « Empire Avenue Tips

  8. Hey Brad,

    Have an issue, so I’m trying to reach you here, since I don’t know another way. I purchased the upgrades to buy 5,000 shares. And then I filled those slots! Now it won;t let me get more. Why would you guys want to limit people? Any chance you’ll add some more upgrades since the site is maturing and our accounts are getting much larger. I like to buy back everyone who purchases me. Now to do so, I have to go in and search for a share to sell. Please let me know if anything can be done. Thanks, RG

    • Hi Randy, sorry, you can always email me: brad@empireavenue.com

      Congratulations on hitting that ceiling! 5000 stocks to interact with is a *lot* of people to engage with 🙂 There’s a few of you who have hit that ceiling, and have asked for us to upgrade it, so we have a few ideas in mind that we’ll look at getting into production very soon.

      Part of the challenge for us is to make sure the changes we implement are meaningful to all players at all levels (and don’t break anything at the same time), so it’s not quite as easy a fix as it may appear.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s