Thank you to the World’s Greatest Community from the Empire Avenue Team

From all of us here at Empire Avenue:

The Empire Avenue Team is grateful for you, and we want to thank each and every one of you for the support you expressed over the past couple of days. We were elated to see so much love from our Empire Avenue Family. Thank you.

We read all of the comments (on Empire Avenue and beyond) and appreciate the time and energy that you all have put into Empire Avenue and helping us.
We are committed to delivering an excellent product. We are working around the clock to get you the best features and benefits.

We are delighted to introduce some enhancements to Missions that have been in the works for some time.

  • The Missions Create Page has been revamped so that we guide users to create Missions that reflect content and people discovery. The Reward in a Mission is to drive discovery and people should not be forced to give endorsements. Great content creates endorsements! Our Missions FAQ has gone into this in detail in the past, we are simply moving it into the rest of the site!
  • Endorsements/Sponsorship are governed by FTC Guidelines and we have clearly noted, that for any endorsements our users should refer to the specific sites Terms and Conditions and FTC guidelines as it may apply to you. Please note that the FTC Guidelines are in PDF format and you will need a PDF reader (it is not that the link may not work).
  • We have posted a new page with tips on what a “great” Mission is and what constitutes a “poor” Mission. Write great titles, descriptions and get people discovering you; after all Missions are one of the most powerful social advertisements available.
  • We’d like to refer you to our Terms and Conditions. We take “gaming” of the system seriously. Even though we are also in part a “game” that seeks to help you grow your social networking, it should not come at a price where you compromise your ethics. We understand that some aspects are difficult to control, we want to clearly state that the goal of a Mission is content discovery. Our social currencies are a way to reward people for discovering content. Missions are a form of advertising and you want to make sure it is a reflection of you and your brand.

There will be more changes reflecting better Missions and discovery with our focus on the changes we began six months or more ago. We also realize that while we can build and provide the platform, it is the examples that you as a Community provide that are our best way to show what Missions can do!

We thank you again for all of your support. We read your posts diligently and we are always looking for ways to better our product. Some features and benefits may come slowly, but we are committed to giving you the best product possible.

Keep your eyes out, there are quite a few new features launching this week / this month. Many of our new features are launched in beta, so we can deliver things to you quickly. Beta means that no feature is perfect at launch, but we will fix them! Reach out to us anytime.

Thank you for all of your support. We appreciate each and every one of you.

The Empire Avenue Team


  1. Pingback: Thank you to the World’s Greatest Community from the Empire Avenue Team | asigurari

  2. Thanks for the post. I hope it helps.

    Nicholas, one of the very early goals of EA was to have people endorse one another’s blogs. I think it’s safe to say almost no one ever checked out the blogs. I did in the beginning…I would leave a comment on someone’s blog post, then never hear from them again. So I began “endorsing” without vetting the blogs themselves.

    So shouldn’t EA banish blog/feed endorsements and take them out of the equation?

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