What’s the difference between “Incredible new gadget arrives from the future” and “Visit My Web Site”?
Chances are very good you were immediately drawn to the first title and you probably wanted to explore the content. The second title probably aroused curiosity, some dread and potentially left you wanting… That’s the power of a good title, headline… while we are all taught never to judge a book by its cover, a really good title and headline can make all the difference in the world!
Recently we implemented “Mission Grading” for those creating Empire Avenue Missions. From A-F we use a mixture of automatic algorithmic analysis of your Mission and manual grading to indicate the marketing potential of your Mission. The Mission grading isn’t there to punish you, but rather to show you what we have seen as great marketing tactics.
Yes… We want you to game the Mission Grading in a good way. Moving your title from “Visit My Web Site” to something more powerful doesn’t just get you an “A” grade, you actually get your content in front of more people and engage more people with your creativity. We’ve even updated our examples page for more about Missions.
We’ve recently started publicizing your Missions beyond Empire Avenue, so make your Titles count! Make sure to read our Missions examples and other resources on how to craft great Tweets, Facebook posts and more. After all, you want more engagement and we’re here to help you. In fact a good Mission title is like writing a good Tweet, here’s just one resource that can help you – http://www.wikihow.com/Write-a-Better-Twitter-Headline
Do you have feedback on links that can help people write great content and great marketing? Please post them in the comments, or through the Empire Avenue community here!