New domain, new look: Welcome to Empire.Kred

Last week we switched over from to Empire.Kred, today we switch to a new design that evokes our Kred brand but also keeps what made the former Empire Avenue a special place. Without further ado, some quick highlights!

  1. Mobile Friendly. This new design is much more mobile friendly and we’ll continue to enhance that aspect of the design in the future!Screen Shot 2015-09-09 at 10.49.14 AM
  2. Reduces Clutter. By switching to a single column format where possible, we’ve forced a reduction in clutter in the interface which should encourage new members to learn the ropes fasterScreen Shot 2015-09-09 at 10.32.29 AM
  3. Kred Scores. We’ve added Kred scores to your profiles. If you have Twitter, we’ve already given you your Kred Score. Connect your Twitter account to get your Kred score included. We will announce more on how Kred scores will be added to the game later.Screen Shot 2015-09-09 at 10.53.13 AM
  4. Visual Missions. We’ve changed the Missions layout to be much more visual.
  5. Mission Images. As part of the above change you can now add images to Missions when you create your next Mission!Screen Shot 2015-09-09 at 10.54.49 AM
  6. And last but not least: A brand new site to open Empire.Kred with! But you’ll have to log out to see that 🙂

There are all sorts of small little tweaks we’ve made and we look forward to your feedback through here or the Empire.Kred Communities


Vees are Vacating! Important Announcement

Starting today, we will begin the transition towards one single virtual currency on Empire Avenue/Empire.Kred. Vees was introduced as a points system for you to exchange towards Amazon and other Gift Cards. As we move towards a simpler and even more global and exciting Empire.Kred, we want to move to a single currency. To that effect we will be retiring Vees.

As an exciting option in phasing out Vees, we are launching a program to donate your Vees towards fighting cancer. For every 150V donated through our Shop page, we will donate $1 to the World Cancer Research Fund. Our goal is to reach $1000 or 150,000V, but if we surpass this goal we will consider donating more!

Donate Vees to Cancer

Between now and August 20th, 2015, you will be able to exchange your Vees to Amazon Gift Cards as usual. After August 20th, 2015, the option to redeem Vees for Gift Cards will no longer be available.

Until August 20th, 2015, you will be able to exchange Vees for Eaves at an awesome rate of 20,000E per 1V (compared to the usual 300E per 1V).

After August 20th, 2015 we will exchange all Vees remaining to Eaves at this same great rate of 20,000E per 1V.


1. Will I ever be able to exchange Eaves for Gift Cards?

We are investigating using one currency for all things including being able to exchange for rewards. However, we have not firmed any plans on how that will happen.

2. I bought Vees in the last two weeks, can I just get my money back?

Yes, we will refund you for any Vees purchases in the past month. You must not have used the Vees that you purchased. Please submit a support request.

3. Can I offer Missions for Vees?

No. From this point onwards there will be no more Missions for Vees. You must convert per the options of Gift Cards, Eaves or Charitable Donation.

4. Can I buy upgrades with Vees?

Yes, you will be able to spend Vees for upgrades in the Empire Store until August 20th, 2015. Vees will not be available as an option after August 20th, 2015.

Announcing [X]Pendapalooza 17 – July 24 to 26, 2015

It’s time for another fun event on Empire Avenue. Of the many events hosted by and for the Empire Avenue community, [X]Pendapalooza is the forebear of all the other events. At #17, we cannot wait to see how big #20 will get. But hey, now’s the time to get involved, it’s great for new players as well as the most seasoned veterans of Empire Avenue.

Without further ado, please go over to the event community and join. 

We’ve taken the liberty of copying this event’s FAQ into this blog so you can see what it’s all about!

1. What is [X]Pendapalooza?
It’s an opportunity for many players, especially newer ones, to be bought, and for more seasoned investors to spend – that is, helping out others while finding new investments. It’s a positive, active, 48-hour buy-a-thon, and it’s all about paying it forward.

2. What does it cost to play?
Nothing. You don’t need to spend anything, but you DO need to be in this community and to put your ticker into one of two queues, which thereby registers you.

3. OK, what’s the catch?
Um, nothing. Seriously. If you don’t want to buy anyone else, you don’t have to. (Although you’ll probably score more sales if you buy. Don’t forget to use shout-outs, as they will really help your EA score, too, which will improve your dividend rate. Plus, it’s just good manners. 🙂

4. When does it run?
The event will start at 1000am.. E.S.T. on Friday July 24, 2015 and run for a full 48 hours ending at 1000am . E.S.T. on Sunday July 26, 2015 Consult and compare local times here:

5. When I can put my ticker in to the buying queues?
We’ll open them just before the times above. Then you can expect things to get very, very busy … very quickly. (Don’t sweat it, though, if you’re not able to join in at the start. You’ve got 48 hours to get involved!)

6. I’m new to this whole [X]Pendapalooza thing. How long has this been around?
Ron Heigh (e)PWND and John Gushue (e)JOHNGUSHUE should be credited with the organization of the 1st [X]Pendapalooza along with collaboration from (e)ADRIEL, (e)EDUPRENEUR (e)REIGN, (e)BEN, (e)ALLIE, (e)CLATKO (e)FEEDTHEWORLDand(e)NORTHLANDFOX. The first one was held in May 2011 – and just for a few hours. We all had so much fun, we vowed to do it again. The full-day format soon followed. This is the 3rd time the event has been 48 hours! This is the 17th time this event has been done over a 4 year period. It is Empire Avenue’s 1st community, member driven event.

7. I don’t have much money to spend. How can I best stretch my eaves?
Your buying strategy is up to you – you will no doubt see great advice in the discussion boards, from many different members – but you will also be helped by missions that will be targeted ONLY to members of this very group. This will provide a very large amount of eaves, so keep your eyes peeled. The idea, again, is for experienced players with large portfolios to share.

8. Do I have to stick around the full 48 hours?
Nah! We won’t!

9. Is there a Facebook group where people involved in this can hang out, share great tips and dynamic advice on social media?
Why, yes! Visit the [X]Bar group on FB right here:

10. Is there a suggested amount for spending?
Nope. Totally up to you, as always, about how much you want to spend, and on whom. Don’t forget, though, that this event is created in the “pay it forward” spirit, and it will likely be hard to resist getting involved. Even a small amount will help build your connections.

11. I’m afraid that people will dump my stock right away. Is this reasonable?
Selloffs are a hazard everywhere on the Avenue. We prefer to see this as a way of making contacts … and HOLDING them. Being a good investment should keep your shareholders around (did we mention the importance of shout-outs, and how they help your EA score and dividends?) for the long run.

12. What can I expect to happen to my price and account?
We’ll all have to see, but in every [X]Pendapalooza so far, most players have seen substantial gains in share price, number of shares sold and net wealth. This is especially so with new players. The increase in your portfolio will depend on how much you spend!

13. How do I see how many OUTSTANDING Shares that I have sold of my stock to determine which thread to post in?
By clicking on the “Social Stocks” tab on Empire Avenue.