We’re all becoming publishers. Brands are publishers. Agencies are publishers. Publishers are evolving too. They’re no longer the gatekeeper between what gets written and what gets read, broadcast or played. Today’s publishers are tasked with finding an audience for what’s been created and, of course, making money from that.
I think this is a good thing. This means that it is the audience that is important. This means that quality bar gets pushed ever upwards as brands and creators compete against one another for the attention of a time starved audience. Don’t believe me? Upworthy have found that the branded content they run is more professional and better written than their regular editorial
You can read more of Andrew Girdwoods blog post here
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