An important letter to our Community

Duleepa WijayawardhanaI want to personally thank you from the bottom of my heart for being part of the Empire Avenue Community and family.

From a small social stock market we created four years ago in the northern reaches of Canada, we’ve climbed the Alexa rankings, reached over 75 countries, and our Missions socially engage communities in ways that cannot be easily duplicated on the web.

Our entire team is committed to move Empire Avenue to greater heights, but we need your help.

While I will remain on the Board of Directors, we have decided that we need a new leader and an enhanced management team to lead Empire Avenue into the next phase of its worldwide growth.

In order to do that we urgently need to raise sufficient funds to transition to a new team, raise institutional capital, and significantly grow our Empire Avenue membership to better serve our entire world-wide community.

We’ve created a new Empire Avenue Leaders Exclusive Community, limited to 2,000 people. Entry into that Community will be through our Shop at $100, and it comes with $1500 of value with membership-only dividends, all the Pie in the world and some new ones, Eaves and more. Purchasing this Exclusive Community access will help us fund the next transformation and find new leadership from outside or from within this community.

Again, we are limiting this community to 2,000 members; however, you can join from multiple accounts.

Act now to become an Empire Avenue Leader. I want you to help transform our platform into a global social marketplace connecting the world to people’s knowledge and networks.

Thanks again from the Empire Avenue Team —  past, present and future — for your active engagement in our community,

Duleepa Wijayawardhana
Co-Founder and Director, Empire Avenue

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$50 Gift Card from NakedWines.com!

Empire Avenue and NakedWines.com have partnered up to provide new account creations from the United States until March 31st with a $50 gift card to be used at NakedWines.com. If you sign up to Empire Avenue and use the code NAKED on the sign up page, you will unlock the gift card within three hours of activating your email address.

We also want your help to get the word out so we have a very special Mission where you can also get a Gift Card! Those who complete the Mission and help share the promotion will also receive a $50 gift card in their e-mail within 3 hours of completion with an activated email address.

Complete the Mission Now or Sign Up now.

Please note, gift cards are delivered via e-mail and we may not be able to help you if your email provider marks our e-mails as spam. $51 six-bottle purchase required. Void where prohibited. First time customers and 21+ only. Additional restrictions apply, see complete details at us.nakedwines.com/50giftcard. Not affiliated with Naked Winery, http://www.nakedwinery.com in Hood River Oregon. NakedWines.com, Napa CA.

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Promote Your Eaves Missions

You can now Promote Eaves Missions as well as Vees Missions. Previously you could only promote Vees Missions. A promoted Mission is displayed at the top of the Missions page always. Promoting a Mission is like running a Google Ad into the Search Results: More Views, more Completions, better Mission Results!

Promoted Missions work by buying “Promoted Mission slots” which are available in the Empire Avenue Shop. A single use of promoting a Mission is $5 and a pack of 5 Promoted Missions is $20. Please note that a Mission is “Promoted” for 12 hours or until the Mission runs out (which ever comes first). You can only Promote A/B graded Missions. Promoted Missions may be downgraded manually and they will stop being Promoted at that point, so please make sure you read the Missions rules and guidelines!

When you are creating Promoted Missions you can choose the “Promote This Mission” option in the Mission Create form, purchasing of slots (if you don’t already have them) can be done when you go to start the Mission.

Please note, at this time we have not added Promoted Missions into the Premium Subscriptions Accounts, we are evaluating what this will look like in the future.

Wow! We’ve extended the Invite Bonanza!

We’ve seen such a response from the Invite Bonanza that we’ve decided to extend it till  23:59 (GMT) on March 14, 2014, we are giving each successful Invite to Empire Avenue 1 Million Eaves. That’s right both Inviter and Invitee get 1 Million Eaves each.

Please note: We will NOT extend this Bonanza again 🙂

What are you waiting for? Get your friends invited and onto the Avenue Now!

Some Notes:

– We pay eaves a few times a day
– There is a maximum of 25 Million Eaves at stake during the Invite Bonanza period
– The Invite must be USED before the Invite Bonanza ends (ie. BEFORE 23:59 (GMT) March 14, 2014
– The Invited person *MUST* connect a valid social media account (ie. Twitter, Facebook etc.) and must activate their email address.
– Accounts which create fake invites, fake social media accounts or seem to be gaming the Invite process will have both the invited and the Inviter accounts deleted by Empire Avenue moderators without notice.

There’s nothing more to add, get everyone you know onto Empire Avenue and get them listed on Social Stocks and doing Missions!

Pie Updates!

Huzzah! Let us celebrate the oncoming Spring here in the Northern climes with some sweet stuff!

Here’s what we’ve released:

– A new upgrade: “A Bigger Piece of the Pie #23” for $25 USD
– The previous upgrade (A Bigger Piece of the Pie #22) is now available for Eaves (the amount of Eaves depends on your level)
– We have dropped the USD prices for “A Bigger Piece of the Pie #20”, #21 and #22 from $50 to $25.

Remember discounts apply to all Premium Account holders when using Paypal or Credit Cards!

Get to the Shop and grab some Pie!

Invite Bonanza! Millions of Eaves Available!

We’re having an INVITE BONANZA!

Until 23:59 (GMT) on March 11, 2014, we are giving each successful Invite to Empire Avenue 1 Million Eaves. That’s right both Inviter and Invitee get 1 Million Eaves each.

What are you waiting for? Get your friends invited and onto the Avenue Now!

Some Notes:

– We only pay eaves once per day.
– There is a maximum of 25 Million Eaves at stake during the Invite Bonanza period
– The Invite must be USED before the Invite Bonanza ends (ie. BEFORE 23:59 (GMT) March 11, 2014
– The Invited person *MUST* connect a valid social media account (ie. Twitter, Facebook etc.) and must activate their email address.
– Accounts which create fake invites, fake social media accounts or seem to be gaming the Invite process will have both the invited and the Inviter accounts deleted by Empire Avenue moderators without notice.

There’s nothing more to add, get everyone you know onto Empire Avenue and get them listed on Social Stocks and doing Missions!

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The Power of a Good Title!

What’s the difference between “Incredible new gadget arrives from the future” and “Visit My Web Site”?

Chances are very good you were immediately drawn to the first title and you probably wanted to explore the content. The second title probably aroused curiosity, some dread and potentially left you wanting… That’s the power of a good title, headline… while we are all taught never to judge a book by its cover, a really good title and headline can make all the difference in the world!

Recently we implemented “Mission Grading” for those creating Empire Avenue Missions. From A-F we use a mixture of automatic algorithmic analysis of your Mission and manual grading to indicate the marketing potential of your Mission. The Mission grading isn’t there to punish you, but rather to show you what we have seen as great marketing tactics.

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Yes… We want you to game the Mission Grading in a good way. Moving your title from “Visit My Web Site” to something more powerful doesn’t just get you an “A” grade, you actually get your content in front of more people and engage more people with your creativity. We’ve even updated our examples page for more about Missions.

We’ve recently started publicizing your Missions beyond Empire Avenue, so make your Titles count! Make sure to read our Missions examples and other resources on how to craft great Tweets, Facebook posts and more. After all, you want more engagement and we’re here to help you. In fact a good Mission title is like writing a good Tweet, here’s just one resource that can help you – http://www.wikihow.com/Write-a-Better-Twitter-Headline

Do you have feedback on links that can help people write great content and great marketing? Please post them in the comments, or through the Empire Avenue community here!